San Miguel Pure Foods integrates two outstanding food institutions, the San Miguel Pure Foods and Pure Foods Corporation. Both have a rich history and a solid record of experience and expertise spanning nearly six decades of market leadership in the food industry.
The San Miguel Pure Foods had its beginnings in 1953 when San Miguel Polo Brewery started producing animal feeds from protein-rich by-products of beer brewing, laying the groundwork for what would later become San Miguel Foods, Inc.
In the 1960s, business operations in feeds, livestock, and dairy were consolidated under San Miguel Feeds and Livestock Division. Integrated poultry operations began a decade later through a breeder farm in Cavite , and the first chicken processing plant was eventually set up in Muntinlupa.
Philippine Dairy Products Corporation—a precursor to Magnolia, Inc.—was established in 1981 as a 70-30 joint venture between San Miguel and New Zealand Dairy Board. San Miguel would eventually attain leadership position in the margarine market following the acquisition of Star and Dari Crème Brands a decade later.
In 1991, San Miguel Feeds and Livestock Division was spun off to become San Miguel Foods, Inc., managing both feeds and livestock business.
These past decades indeed saw San Miguel Corporation’s food business expand to include poultry and livestock, dairy products, fresh and processed meats, and agriculture.
Meanwhile, Pure Foods was founded in 1956 by a group of leading businessmen who put up a one-building, one-kitchen food facility in Mandaluyong to produce hams, bacon and sausages. It went on to produce quality meats that became household names. Several years later, Hormel Foods International acquired substantial interest in Pure Foods, giving the company exclusive rights to market Hormel products in the country.
San Miguel Corporation’s acquisition of Pure Foods in May 2001 brought together these two food industry leaders, ushering in a new era of growth and market leadership of the integrated businesses.
SMFI-Feeds drives growth with the proven strength and effectiveness of the B-Meg and Pureblend brands. Combined, these two brands account for the greater share of the commercial feeds market.
SMFI-Poultry operations include broiler breeding, hatching, growing, and processing using company-owned and contracted facilities. Flagship brands Magnolia Chicken and Purefoods Supermanok lead the poultry market, being the brands of choice among major food service outlets as well as in supermarkets and wet markets.
Monterey Meats is the flagship brand of SMFI's Fresh Meats business. With a business model built on sustainable partnerships through outsourcing and franchising, Monterey is the country’s largest hog and cattle operation, with the latest technology in feed milling, breeding, livestock raising, slaughtering, meat retailing, and meat processing.
Flour Milling Business
San Miguel Mills, Inc. produces and markets flour, with its mill in Mabini, Batangas as its main flour production facility. This is the first flour mill in the country to receive an ISO 9002 certification. Its acquisition of the assets of Pacific Flour Mills, Inc., a pioneer in the flour industry, further strengthened the Company's hold of the market. The power of its combined brands-Emperor Hard Flour, Queen Soft Flour, Baron All-Purpose Flour, King Hard Flour, Pacific Hard Flour, Red Dragon Soft Flour, together with other specialty flour products-make the company the acknowledged industry leader.
The introduction of Magnolia Pancake Plus and waffle mix likewise strengthened the company's position in the branded food category.
Branded Value-Added Business
The Purefoods-Hormel Company, Inc., a joint venture with Hormel USA, produces and markets processed meats which account for nearly two-thirds of the processed meats market, leading both the refrigerated and canned segments. Among its well-loved brands is Purefoods Tender Juicy Hotdog, the country's largest-selling hotdog. Other popular products are Purefoods Corned Beef, Purefoods Carne Norte, Purefoods Fiesta Ham, Beefies Hotdog, Moby Hotdog, Purefoods Classic Honeycured Bacon, and Lean and Mean Bacon.
Magnolia, Inc. manufactures and markets butter, cheese, margarine, milk, jellyace and cooking oil. With its well-established leading brands, the company comprises over 90% of the non-refrigerated margarine market and over 80% of refrigerated margarine.
Magnolia Ice Cream is the brand that immediately comes to a consumer's mind when it comes to ice cream. In 2004, the Magnolia brand proved its strong brand equity upon its return from a 10-year absence in the market with the favorite classic ice creams that Filipinos have grown up with in the '60s and '70s. It quickly regained market footing in bulk ice cream through innovations in product packaging and introducing value-for-money premium quality products. Magnolia has introduced in the market the 21st century in-mould scratch-proof labeling, typical of packaging materials in Europe and North America.
San Miguel Super Coffeemix Company, Inc., San Miguel Pure Foods' joint venture with Super Coffeemix Manufacturing Limited of Singapore, engages in the importation, packaging (including toll-packaging), manufacture, sales, marketing and distribution of coffee and coffee-related food products in the Philippines and other countries in the Asia Pacific region. The San Mig Coffee mother brand has gained considerable share of the coffee market in the Philippines with the introduction of its San Mig Coffee Instant 3in1 Coffeemix and Sugar Free variants.
Great Food Solutions provides institutional outlets with customized food products, employing the full range of San Miguel Pure Foods products. The company enjoys preferred status with many of the country's leading fast food chains, cafes and bars, and full service restaurants.
The Culinary Center is a facility composed of well-equipped modern kitchens catering to three different types of customers. The Consumer Kitchen is designed to be a housewife's dream, where all the recipes for the homes are developed and standardized. The Institutional Kitchen simulate the set-up of a typical modern restaurant, where recipes are developed and cooking procedures for meat and poultry products are standardized. Training for restaurant and canteen staffers are also held there. A well-equipped bakeshop typically samples the baked goodies as technologists develop institutional recipes. It is also an excellent venue for baking classes for clients.
The Culinary Center conducts mall cooking demonstrations, culinary workshops, cooking contests, livelihood and educational seminars, and the distribution of newsletters to keep the consumers updated on the latest trends in food. They respond to the many requests for recipes and homemaking tips from consumers.
The company has also established a foothold in the international market, with operations present in Vietnam and Indonesia.