Imelda Angeles-Agdeppa, Ph.D. • December 26, 2025

Salt Reduction: Industry Perspective


Introduction


Excess salt intake is a major contributor to hypertension and cardiovascular disease—among the leading causes of mortality in the Philippines and around the world. The World Health Organization (WHO) recommends less than five grams of salt per person per day, yet the average intake of a Filipino adult is around 10.3 g, more than double the WHO recommended limit (WHO, 2023). In the same year, the 2023 Expanded National Nutrition Survey reported that 13% of Filipinos aged 20–59 have elevated blood pressure, with even higher rates among older adults—19.5% for those aged 40–49 and 26.8% for those aged 50–59 (DOST-FNRI, 2023).


The role of the industry and challenges


The food industry plays a pivotal role in reducing population salt intake, as most dietary sodium comes from the salt used to enhance flavor, preserve freshness, and improve texture in processed, packaged, and prepared foods. Striking the right balance between product quality, consumer preference, and public health presents both a challenge and an opportunity for the sector.


The food industry is uniquely positioned to help reduce salt consumption and address the alarming rates of hypertension and other non-communicable diseases. Through product reformulation, innovation, and consumer education, the sector can drive meaningful population-level impact. Key actions include:

  1. Reformulating existing products to gradually reduce sodium content without compromising taste, quality, or safety.
  2. Developing new low-sodium products that meet consumer expectations for flavor and overall eating experience.
  3. Practicing responsible marketing and transparent labeling to help consumers make informed dietary choices.
  4. Collaborating with government and health organizations to align efforts with national nutrition goals and standards.


Global experience shows that significant sodium reduction is both achievable and sustainable. In the United Kingdom, voluntary salt targets set by the Food Standards Agency contributed to a 15% reduction in population salt intake. In Japan, the reformulation of condiments and instant noodles resulted in notable sodium reductions while maintaining strong market performance.


In the Philippines, several food companies have begun implementing gradual salt reduction in condiments, snacks, and processed meats. However, despite this growing commitment, important challenges remain:

  1. Technical constraints, as salt plays a vital role in flavor, preservation, and texture—making substitutes difficult without affecting product quality.
  2. Consumer acceptance, given deeply ingrained taste preferences that require gradual adjustments.
  3. Economic considerations, since reformulation, testing, and product redevelopment entail significant investment, particularly for small and medium enterprises.
  4. Regulatory inconsistencies, with varying sodium labeling requirements and standards that complicate uniform implementation.


Opportunities and the way forward


To sustain progress, industry efforts should be supported by an enabling environment:

  1. Public–private collaboration - multi-stakeholder partnerships can align targets, share technical solutions, and promote healthier food environments.
  2. Policy incentives - recognition programs or fiscal benefits can encourage reformulation among local producers.
  3. Innovation and R&D - investment in alternative flavoring systems and new technologies can improve product acceptability.
  4. Consumer education: Awareness campaigns can shift preferences toward lower-sodium products.


Conclusion

Salt reduction is a shared responsibility that demands strong collaboration among industry, government, academia, and consumers. By proactively advancing reformulation, product innovation, and transparent communication, the food industry can make a significant contribution to national health goals. Reducing salt across the food supply chain is not merely a matter of compliance—it is a strategic investment in consumer well-being, brand trust, and long-term business sustainability.

References:
World Health Organization. (2023). Policy and strategy on reducing salt consumption among Filipinos.
https://www.who.int/ Inquirer News. (2023). WHO study bares bitter health impact of excessive salt use. https://newsinfo.inquirer.net/ Ajinomoto Philippines. (2023). https://pjc.philheart.org/ Philippine Information Agency (PIA). (2023).
Department of Science and Technology, Food and Nutrition Research Institute. National Nutrition Survey 2023.

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