November 25, 2025

Wrap up the holidays with a cup of heritage: OldTown White Coffee makes the perfect Christmas gift for coffee lovers


The festive season is upon us—twinkling lights, cozy gatherings, and the comforting aroma of freshly brewed coffee filling the air. As we embrace the joy of giving, there’s one gift that never fails to warm hearts and bring people together: a truly exceptional cup of coffee. 


This Christmas, elevate your gift-giving with OldTown White Coffee, a brew that’s both new to the Filipino palate and deeply rooted in tradition. Whether it’s for a loved one, a colleague, or your own quiet holiday moments, OldTown White Coffee is a thoughtful, flavorful way to celebrate the season. 

Hailing from Ipoh, Malaysia, the birthplace of white coffee, OldTown White Coffee is more than just a drink—it’s a story in every cup. It has a 3-bean blend that uses a mix of Arabica, Robusta, and Liberica beans to create depth, aroma, and smoothness in every sip. It’s a signature blend that’s been perfected over decades, giving it a richer, more layered profile than conventional mixes.


The result? A cup that’s indulgent yet familiar, smooth yet complex. It’s the kind of coffee that feels like a warm hug—perfect for chilly mornings, cozy evenings, and everything in between. 

 

A trusted name behind every cup 


OldTown White Coffee is proudly distributed in the Philippines by San Miguel Super Coffeemix, the coffee arm of San Miguel Foods. With its strong heritage and commitment to quality, San Miguel ensures that this beloved coffee brand is now easily accessible across major supermarkets, and online platforms nationwide. 

 

Four flavors to choose from 


Whether you’re gifting a box or brewing a cup to share, OldTown White Coffee offers a variant for every kind of coffee lover: 

  • Classic White Coffee – The original blend that captures the authentic taste of Ipoh’s traditional white coffee. 
  • Hazelnut Flavored White Coffee – A nutty, aromatic twist that adds warmth and richness to every sip. 
  • Salted Caramel Flavored White Coffee – A modern favorite with buttery sweetness and a hint of savory depth. 
  • 30% Less Sugar White Coffee* – All the creamy, full-bodied flavor, with less sugar for a lighter indulgence. 


Each variant comes in a 280g retail pack with eight 35g sticks—perfect for gifting or savoring throughout the season. 


*30% less sugar compared to OLDTOWN White Coffee 3in1 Classic 

 

Available now for your holiday table 


OldTown White Coffee is available at the JDE World of Coffee official stores on Lazada and Shopee, making it easy to stock up for the holidays or send as a thoughtful gift. 


Because this season, there’s no better gift than a brew rooted in heritage—especially one that’s better shared with someone special. Whether it’s a quiet morning with family or a late-night catch-up with friends, OldTown White Coffee brings warmth, comfort, and connection to every cup. 


Shop now at:

Lazada: https://www.lazada.com.ph/shop/jde-world-of-coffee/

Shopee: https://shopee.ph/jdeworldofcoffeeph

October 6, 2026
For many Filipinos, the airport is more than just a place to catch a flight. It marks the start of long-awaited vacations, emotional homecomings or important business trips. In the middle of the rush, food can offer a welcome pause, providing travelers with a sense of familiarity before they head to their next destination. At the Ninoy Aquino International Airport (NAIA), passengers can find familiar Filipino flavors through food concepts that bring together well-loved meals and favorite street food snacks.
By Nanay Maricris • September 25, 2026
Dati, akala ko ay madali lang gawing healthy ang pagkain ng pamilya. Kumain ng mas maraming gulay at prutas. Bawasan ang matatamis at maalat. Siguraduhing nakakakain nang maayos ang mga anak. Simple lang, 'di ba? Pero iba pala kapag nanay ka na kailangang mag-plano ng lulutuin -- mamamalengke, mag-bubudget, maghahanda ng pagkain, at sisiguraduhing makakakain ang lahat. Kaya ang akala ko ay magkaiba ang masustansiyang pagkain at pagkaing madaling lutuin araw-araw .
September 17, 2026
With so much nutrition information available today, choosing what to eat can sometimes feel overwhelming. Food labels, health claims, social media posts, and nutrition advice can all influence the way we see and choose our food. The good news? Making better food choices does not require following complicated rules. It starts with understanding the information available and putting it into context. Being food-informed means looking beyond simple claims, asking thoughtful questions, and considering how each food fits into your overall eating pattern.
By Maria Elizabeth Abarquez, RND • September 17, 2026
What happens when nutrition education moves beyond the classroom and into the everyday realities of Filipino families?
July 1, 2026
San Miguel Food and Beverage, Inc. (SMFB) held its Annual Stockholders' Meeting on June 3, 2026, at the SMC Head Office Complex Executive Dining Room, with stockholders able to participate both in person and via livestream. During the meeting, management presented the Group's full-year 2025 and first-quarter 2026 results and discussed key priorities for its three core businesses—San Miguel Foods, San Miguel Brewery, and Ginebra San Miguel. SMFB’s first-quarter net income rose 2% to P11.8 billion, supported by gains in its food and spirits businesses, stable beer performance, and disciplined cost management amid a more uncertain operating environment.
July 1, 2026
Supporting Better Digestion in a Desk-Bound Work Environment
July 1, 2026
By Mario V. Capanzana, PhD, RChE, PFT Executive Director, Philippine Chamber of Food Manufacturers Inc. (PCFMI)
June 5, 2026
San Miguel Foods (SMF) joined the Department of Trade and Industry's (DTI) Tatak Pinoy event held from May 25 to 27, 2026 at the SMX Convention Center Manila in Pasay City — a three-day showcase celebrating the strength, diversity, and global competitiveness of Philippine industries. The event brought together key sectors of the Philippine economy, including Information Technology and Business Process Management, Food and Agro-Processing, Semiconductors, Pharmaceuticals, and Defense Manufacturing, among others. More than an exhibit, Tatak Pinoy served as a platform for industry linkages, investment promotion, and the advancement of locally manufactured products in both domestic and international markets.
April 15, 2026
Food is fuel—but not all diets are the same. A person going about daily life has very different nutrition needs than an athlete training hard every day. Understanding these differences can help you eat smarter, stay healthy, and perform your best.
April 15, 2026
What Is an Intelligent Diet? An intelligent diet is a practical expression of personalized nutrition. It provides the right nutrients, in the right amounts, at the right time, for the right person. Instead of labeling foods as “good” or “bad,” it focuses on how foods fit into an individual’s lifestyle and health goals.
More Posts