June 23, 2023

Prime Group awards Halal certifications to Purefoods products

The Purefoods-Hormel Company, Inc. (PHC), received certifications from Prime Certification and Inspection Asia Pacific for the export of San Miguel Purefoods Tender Juicy Chicken Franks and San Miguel Purefoods Corned Beef to the United Arab Emirates. These products can now be enjoyed by Filipinos in the UAE. 


Prime awarded the company with four certifications, reflecting Purefoods’ compliance with the UAE Halal standard, the Hazard Analysis and Critical Control Points (HACCP), the PNS, and the National Commission on Muslim Filipinos (NCMF).  A HACCP certification means that our company’s food safety procedures are compliant with an internationally-recognized system. 


Assistant Vice President and Exports Manager, Carl Constantino said, “A lot of time, effort, and resources were poured into acquiring these certifications so that our kababayans in the Middle East can experience their favorite Purefoods products.”


During the awarding ceremony, Prime CEO, Dr. Mary Jane Alvero, said they were very happy with this achievement. “We appreciate the commitment that the technical group of Purefoods-Hormel showed,” said Alvero. “Your food management system is really at par with international standards.” 


Also present in the event were San Miguel Foods SVP for Corporate Affairs, and Head of the Halal Management team, Tatish Palabyab, and members of Product Development, Quality Assurance, Tolling, Regulatory and Nutrition Compliance, and Corporate Communication.

 

Vice President and General Manager of Purefoods-Hormel, Jogee Cruz, emphasized that the mark of trust and quality in Purefoods products is always a top priority of the company, and these certificates are a testament to this commitment. “Let us continue working together to acquire international certifications for our products so that we are able to bring them closer to Filipinos around the world,” said Cruz.

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